The Work between the Work
Alongside my commercial work, I dedicate time to projects that explore creativity as a catalyst for connection, dialogue and transformation.
I believe art has the power to shift perspectives, spark conversations and help us imagine better futures.
These projects sit close to my heart because they are driven not by a client brief, but by curiosity, hope and a desire to bring people together.
While The Field asks "How can creativity heal?", O40 Movement asks "How can stories become art?"
They are two different branches growing from the same tree. One explores our relationship with ourselves; the other explores our relationship with one another. At their heart is the same belief: that creativity can help us connect, understand and transform.
The Field
I founded The Field as an evolving creative platform exploring a pathway to art, wellbeing and human potential.
Born from my curiosity about creativity, neuroscience, psychology and consciousness, it brings together different disciplines to explore how creative practices can support reflection, healing and transformation.
My long-term vision is for The Field to become a physical destination where artists, researchers, therapists and curious minds gather to experience creativity in its many forms — from visual art and storytelling to movement, music, sound healing and immersive retreats.
It's a space for slowing down, reconnecting and remembering that creativity isn't only something we make — it's something we live.
O40 Movement
I'm also the co-founder of O40 Movement, a collaborative art and storytelling initiative celebrating the richness of lived experience.
The project begins by collecting personal stories of love, grief, resilience, joy and transformation from people over forty. These stories become the starting point for artists working across different disciplines, inspiring new artworks, performances, films, installations and creative collaborations.
The stories are the seed; the artworks are the flowers.
By transforming personal memories into shared creative experiences, O40 celebrates storytelling as a bridge between generations, cultures and artistic expression—giving voice to stories that deserve to be seen, heard and remembered.