I believe every great idea begins when we observe the world. My work is about noticing patterns, uncovering stories and transforming them into brands, campaigns and meaningful experiences.

I was born in Brazil, where colour, warmth and human connection naturally shaped the way I experience the world. Since then, I've had the privilege of living in four different countries, each one teaching me that every culture tells stories in its own visual language.

Travel has become one of my greatest teachers. Every city, every museum, every market and every conversation adds another layer to the way I think, create and observe.

My background in Fashion Design and Interior Design taught me to think beyond aesthetics — to understand proportion, atmosphere, materials and the emotional relationship people have with the spaces and objects around them. It trained my eye, but curiosity has always been my greatest education.

More recently, becoming a mother of two has transformed the way I see creativity altogether. Motherhood has slowed me down in the most unexpected way, inviting me to notice what I might once have rushed past. Wonder, presence and human connection have become just as important to my creative practice as strategy or design.

Today, much of my personal research explores the intersection between neuroscience, creativity and quantum physics — questions about perception, consciousness and the invisible connections that shape how we experience the world.

These ideas eventually led me to create The Field — an evolving creative platform exploring a pathway to art, wellbeing and human potential. A place where curiosity becomes collaboration, and where creativity is seen not simply as something we make, but as a way of understanding ourselves and each other.

Whether I'm developing a brand identity, directing a campaign, styling a photograph or building an artistic project, I'm always looking for the invisible thread that connects everything and trying to answer the same question: How can we make people feel something real?

A campaign makes someone see a brand differently.

Styling makes someone notice beauty in unexpected combinations.

Editorial makes someone notice a designer or a cultural movement.

O40 Movement helps us notice the richness hidden inside ordinary lives.

The Field helps us notice ourselves again.

They are all expressions of the same instinct — the art of observing.

Charles Eames once said: “ Eventually everything connects.”